OUR STORY

BetteranOops Select ,
a place for fashion enthusiasts like you
who appreciates the allure of beautiful things and wants to break free from the conformity
of mass-produced accessories,
to fully appreciate the charm of unique jewelry brands.
Every piece of jewelry we select is a carefully crafted work of art
that combines many stories and modern fashion aesthetics.
Here, there are no products produced through labor exploitation and mass production.

Designer Tetsuya Fumiwake, born and raised in Kyoto, Japan,
founded the handmade demi fine jewelry brand Amitie-Credir with his unique faith.
In Japan, "craftsman spirit" is a cultural belief,
and craftsmen focus on continuous improvement and attention to detail,
a spirit that runs through every design of Amitie-Credir.
Every piece of jewelry contains unique charm and emotion,
it is the beginning of a story, a symbol that can help you showcase your personality,
and a companion that can accompany you through every stage of life.

Embrace your individuality, indulge in the allure of one-of-a-kind jewelry,
and join us in redefining the boundaries of style and self-expression.
We invite you to celebrate the beauty of your uniqueness, create lasting memories,
and embark on a journey that truly speaks to your distinctive spirit.


You're welcome to rent our exquisite collection of jewelry for your photoshoot, or wedding day.
We aspire to make your once-in-a-lifetime moment even more enchanting and distinctive.

Because we understand,
being different sets you apart, making you truly one-of-a-kind.